Jade Ribbon Campaign
In May 2001, the Jade Ribbon Campaign was launched by the Asian Liver Center at Stanford University to bring people all over the world together in a concerted effort to eradicate hepatitis B and liver cancer worldwide.
Considered to be the essence of heaven and earth, jade is believed in many Asian cultures to bring good luck and longevity while deflecting negativity. Folded like the Chinese character “人” (ren) meaning person or people, the Jade Ribbon symbolizes the spirit of the campaign in bringing the Asian and global community together to combat this silent epidemic.
The Team HBV logo is made of three “人” (ren) characters, forming the Chinese word “众” (zhong), which means a multitude. Only united can we effectively fight HBV and liver cancer.
Donations and proceeds from the sale of LIVERight bracelets will contribute to the Jade Ribbon Campaign and further outreach and education efforts by the Asian Liver Center.
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